Apple continues its unstoppable momentum in India, recording its 15th straight quarter of record revenue, thanks to the surging popularity of the iPhone and expanding consumer demand across major Indian cities.
During the latest earnings report, Apple CEO Tim Cook highlighted India as one of the company’s “most promising markets,” emphasizing the growing adoption of premium smartphones and Apple’s expanding retail footprint. The company’s strong performance was fueled by robust iPhone 15 and iPhone 15 Pro sales, alongside a rising customer base upgrading from older devices.
iPhone leads Apple’s India growth story
According to industry analysts, India has emerged as a strategic market for Apple’s long-term growth. The iPhone has seen double-digit year-over-year sales growth, with increasing demand from both metro cities and tier-2 regions.
Apple’s recent expansion of its retail presence—through its flagship Apple BKC in Mumbai and Apple Saket in New Delhi stores—has further strengthened its brand visibility and consumer trust. These stores have also improved the overall customer experience, offering a more personalized approach to sales and service.
Local manufacturing boosts Apple’s India ecosystem
Another major factor behind Apple’s sustained success in India is its local manufacturing initiative. The company, through partners like Foxconn, Wistron, and Pegatron, now assembles a significant portion of iPhones in India. This move not only helps Apple optimize costs but also aligns with the Indian government’s ‘Make in India’ initiative.
Analysts suggest that Apple could manufacture up to 25% of all iPhones in India by 2026, further deepening its commitment to the region.
Services and ecosystem driving long-term growth
Beyond iPhone sales, Apple’s services division—covering Apple Music, iCloud, App Store, and Apple TV+—has shown remarkable traction among Indian users. The growing middle class and increasing digital payments adoption are further fueling this ecosystem growth.
Tim Cook noted that Apple continues to invest in education, developer programs, and sustainability in India, reinforcing its long-term presence in the market.
What this means for Apple’s future in India
Experts believe Apple’s continued revenue growth signals a major shift in the Indian premium smartphone segment. With strong brand loyalty, expanding stores, and local manufacturing advantages, Apple is well-positioned to dominate India’s high-end device market in the coming years.
As the company gears up for the iPhone 16 lineup and new Mac and iPad launches, India is expected to remain a crucial part of Apple’s global growth story.