In its short film No Frame Missed, Apple explains how the iPhone’s video recording feature became an unexpected source of support for users with Parkinson’s disease.
The video tells the story of how Motion Mode, first introduced with the iPhone 14, stabilizes shaky footage so people with motion disorders can record moments without distraction or compromise.
Combined with Voice Control, an accessibility feature that allows users to operate iPhone hands-free using spoken commands, the two technologies have more impact than just convenience when applied to real-world challenges
The film highlights how people with Parkinson’s disease can preserve important memories and enjoy creative expression with the same ease as anyone else.
Brett Harvey, who has lived with Parkinson’s disease for six years, explains in the film that he was diagnosed with Parkinson’s disease when he was 37 years old. Ellen Victoria and Betty W., two other participants in the film, have lived with the disease for 10 years. The film concludes with the message that the three people used action mode to capture the footage used in the video.
As its name suggests, Motion Mode is marketed for high-motion activities like sports, but its most lasting impact may be in making everyday video capture possible for everyone.
Separately, Apple has also used its entertainment platform to highlight Parkinson’s disease. On Apple TV+, the workplace comedy Shrink It features a character living with the condition, played by Harrison Ford, helping to spread awareness of the reality of life with Parkinson’s through a major series.
The company is set to deepen this connection in the third season, with the confirmation of the appearance of Michael J. Fox. Fox, who was diagnosed with Parkinson’s disease in the early 1990s, has become a leading advocate for research and awareness about the disease.
To learn more about Action Mode and Voice Control, watch these videos from Apple:
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