Apple’s UAE YouTube channel posted an ad for the iPhone 16 Pro today, touting the camera control button as a great way to take quick shots. Watch the video below and answer our poll: Do you use the camera control button on your iPhone?
“Never miss a shot with camera control”
The new ad is titled Snap-a-Mole, and follows a photographer trying to capture a group of fast-moving moles that appear in and out of holes in the desert.
Throughout the space, Apple highlights the multiple features of the camera control button, which the photographer taps and swipes away to open the camera app, take photos, adjust zoom, and transition into photography modes.
As it usually does on UAE Channel on YouTubeApple published two versions of the video: one in English and the other in Arabic. Both include the songSinedetto“, by the band Hechizeros.
Interestingly, although there is a camera control button on every iPhone 16 model, Apple decided to name the video “iPhone 16 Pro | Camera Control | Apple”, even though in the actual video it says “Camera Control on iPhone 16.”
Here’s Apple’s description of the video:
“Never miss a shot with Camera Control. It’s an easier way to access the camera, adjust functions like zoom, exposure, or depth of field, and switch between photography styles.”
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