Apple Scales Back iPhone Air Manufacturing Amid Falling Demand
Apple has reportedly decided to cut production of its new iPhone Air model after witnessing lower-than-expected market demand, especially across key regions like Asia and Europe.
According to industry sources, initial iPhone Air sales have not met Apple’s expectations, leading to rising inventory levels at several retail outlets. As a result, the company has temporarily reduced output at some of its production units to balance supply and demand.
This isn’t the first time Apple has adjusted its production strategy. The company often fine-tunes manufacturing volumes based on market trends, consumer sentiment, and economic conditions.
Reports suggest that Apple is now shifting its focus toward its next flagship launch, likely the iPhone 17 lineup. Meanwhile, testing of certain new iPhone Air variants has been put on hold for now.
How Will It Affect Consumers?
The slowdown in production could have a direct impact on customers in certain markets, with limited availability of iPhone Air models in the coming months. However, Apple has not yet announced any price changes or official distribution updates.
Market analysts believe that the decline in iPhone Air demand stems from its pricing and feature imbalance. Many consumers reportedly view the iPhone 15 and iPhone SE series as better value-for-money options.
Apple’s Next Move
Apple is currently working to stabilize its supply chain and inventory levels ahead of the upcoming holiday season. The company is also expected to ramp up development for its 2026 product lineup, which includes the next-generation iPhone and MacBook models — both anticipated to drive strong demand recovery.