A few years ago, Apple posted a series of short videos on its British YouTube channel, which was very different from the company’s usual advertising campaigns. Now, the company is at it again, with a new batch of futuristic and strangely hypnotic ads.
New videos first I figured out on the
They tout the App Store’s security system, the iPhone’s Ceramic Shield durability, the relatively new Theft Device Protection feature, and Find My as a parental control tool.
They’re all only a few seconds long, but their action and sound design give them an Apple-esque character.
App Store
Scanned for safety and security. Learn more about how Apple’s App Store guidelines are designed to keep your iPhone safe.
Ceramic shield
No matter what life throws at you, iPhone is built to last. Learn more about iPhone’s durable design.
Protect stolen devices
It’s in our design. Discover the additional security measures built into iPhone.
Look for me
Know they are there, even before you have to ask. Learn more about built-in iPhone features designed for families
Do you have a favorite ritual? Are they too strange for you? Let us know in the comments.
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