Mac Buyers Guide 2025: Which Mac or MacBook should you buy?

What is it? The iMac is what Apple is famous for, although the current design is as far removed from the original as you. can get. It’s the Mac to have in a living room or an office reception – somewhere you can show it off.

What’s new? In October 2024 Apple introduced the M4 version of the 24-inch iMac. Little has changed since the redesign of 2021, which represented the first major update in more than a decade, with a cleaner design and a choice of seven bright colors (slightly lighter shades for 2024).

Who’s it for? The iMac is great for both novices and demanding users. It can handle general-purpose and heavy-duty tasks equally well, although those after a replacement for a 27-inch IMac or iMac Pro might want to wait to see if the rumored iMac Pro ever materializes, or settle for a Mac mini Pro (above) or Mac Studio (below). It’s ideal for someone who needs to buy a complete computer setup (keyboard, mouse or trackpad, and display) and wants to maximize workspace efficiency. The 24-inch iMac is a design icon that will look great in any office.

How much does the iMac cost? When the M4 iMac Apple dropped prices outside the U.S. The three standard configurations start at $1,299/£1,299 for the entry-level model, $1,499/£1,499 for the mid-range, and $1,699/£1,699 for the top of the range.

What are the specifications? The 24-inch iMac uses Apple’s M4 chip, the same M4 that features in the 14-inch MacBook Pro, but in each case, there is half the storage and the price is $100 less. There are several configurations available as well as build-to-order options:

  • Apple M4, 8-core CPU, 8-core GPU, 16GB memory, 256GB SSD, two Thunderbolt 4 ports, $1,299/£1,299.
  • Apple M4, 10-core CPU, 10-core GPU, 16GB memory, 256GB SSD, four Thunderbolt 4 ports, $1,499/£1,499.
  • Apple M4, 10-core CPU, 10-core GPU, 16GB memory, 512GB SSD, four Thunderbolt 4 ports, $1,699/£1,699.
  • Apple M4, 10-core CPU, 10-core GPU, 24GB memory, 512GB SSD, four Thunderbolt 4 ports, $1,899/£1,899.
  • Additional options: 32GB memory; up to 2TB storage

What are the display specifications? The 24-inch 4.5K Retina display has 11.3 million pixels and supports the P3 wide color gamut, over a billion colors, 500 nits of brightness, and True Tone. Apple treats the display with an anti-reflective coating to help with readability. The display hasn’t changed since the M1 model launched.

How do I connect stuff? The $1,299 24-inch iMac 24 has two Thunderbolt 4 ports that also work with USB-C devices. The $1,499 and $1,699 iMacs have four Thunderbolt 4 ports (the previous generation had two Thunderbolt/USB 4 and two USB 3 ports). If you have a USB-A device, you need to buy an adapter, such as Apple’s ($19 / £19). If you have multiple USB-A devices and other items, consider a Thunderbolt hub. The 24-inch iMac also has a headphone jack on the side.

Wi-Fi 6E and Bluetooth 5.3 are built-in. Apple doesn’t put a gigabit ethernet port on the 24-inch iMac—instead, it’s on the power adapter. But that ethernet-equipped power adapter comes standard with the $1,499 and $1,699 models. It’s not included with the $1,299 model, but you can select it as an option at the point of purchase—and yes, that means you’ll have to pay extra for it.

How fast is it?: Since the 24-inch iMac has the same M4 as the entry-level 14-inch MacBook Pro, its speed is very similar. That means it’s fast. It’s got all the speed general consumers need, and it can handle pro applications with no problem. However, the $1,299 model has only one fan inside its body, while the $1,499 and $1,699 models have two fans. That means the high-priced models do a better job of keeping the internals cool. The $1,299 model may need to slow down its performance on heavy-duty tasks in order to maintain a proper temperature.

Any other considerations? We feel that the iMac price is high compared to the specs on offer, but we do admire the design. We are holding out for a bigger screen.

Why we recommend the iMac (M4): The iMac was greatly improved when Apple introduced the 24-inch model back in 2021, from the design to the display to its performance. But, we hope rumors that Apple may launch an iMac Pro model are true. If you are buying one the sweet spot is the $1,499/£1,499 model, which gets you more ports, Touch ID, and ethernet.