Windows 10’s End Is Apple’s Unexpected Advantage
As Microsoft prepares to end official support for Windows 10 in October 2025, millions of users are being forced to make a tough decision — upgrade to Windows 11 or switch platforms entirely.
Surprisingly, a growing number of them are choosing Macs over traditional Windows laptops, giving Apple an unexpected sales boost this year.
A Surge in Mac Demand
According to recent market data, Apple’s Mac sales have risen by over 10% year-over-year in Q3 2025. Retailers are reporting increased demand, especially among small business owners, students, and creative professionals who were previously loyal to Windows PCs.
Why Windows 10 Users Are Jumping Ship
Many users say they feel “forced” into upgrading due to Windows 10’s upcoming end-of-life policy. Windows 11, though faster and more modern, comes with higher hardware requirements and compatibility issues for older systems.
For users facing the cost of buying a new laptop anyway, Apple’s M-series MacBooks — known for speed, longevity, and stability — suddenly seem like the smarter investment.
“I was going to upgrade my old Windows 10 laptop, but when I saw the performance of the M3 MacBook Air, it just made sense,” says Rajesh Mehta, a freelance designer based in Mumbai.
Apple’s Ecosystem Advantage
Apple’s seamless ecosystem — from iPhone to iCloud — is another big reason for the switch. With tools like AirDrop, Universal Clipboard, and iMessage on Mac, users find Apple’s devices work more smoothly together than ever before.
Meanwhile, Microsoft continues to face criticism for bloatware, forced updates, and inconsistent UI experiences between Windows 10 and 11.
The Bigger Picture
This shift may mark a long-term change in personal computing trends. As more users seek simplicity, reliability, and long-term value, Apple could continue to gain market share — not just from Windows 10’s retirement, but from disillusionment with Windows overall.
Windows 10’s sunset might spell trouble for many PC users — but for Apple, it’s a golden opportunity.
As more people look for hassle-free computing, macOS is emerging as the natural next step.